The Bodga
Logo, Branding
Year:
2020
Technology:
Illustrator, Photoshop
Categories:
Branding, Design
Description
Starting from scratch is a super fun way to create a branding project. I came up with a list of potential names, but the Bodoga just seemed like such a perfect fit. The client wanted a logo that was very simplified and a limited color palette.
I chose a font that felt fun and organic, but also lent itself to adding the dog hidden in the word “dog. If people caught on that there was an outline of a dog it became a fun surprise. If they didn’t notice it, the logo didn’t seem off or out of place. It was a happy balance of clean and clever.
